By Claire Kaufmann | February 20, 2017
Last year, the legal cannabis industry in the United States grossed $5.8 billion (medical and recreational channels combined.) Oregon dispensaries sold $393 million in legal cannabis in 2016 ($292 million adult-use.)
What happened in the Oregon market?
What kinds products performed the best last year?
What were the most popular strains?
In a huge upset ;), Gorilla Glue #4 overtook Blue Dream in total sales last year in the adult-use channel. While Blue Dream remained the most popular in volume (606,092 grams sold for Blue Dream versus 541,773 grams for Gorilla Glue #4), Gorilla Glue #4 overtook Blue Dream when it came to revenue ($5,600,999 for Gorilla Glue #4 and $5,302,050 for Blue Dream.) The flower market remains very saturated, with only 15% of total flower sales coming from the top ten strains last year.
Want to know the biggest brands in Oregon and how much they sold last year? BDS Analytics data is here to help.
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Until next time, stay classy Oregon.
Claire Kaufmann, MBA
Northwest Regional Director for BDS Analtyics
The leader in cannabis business intelligence.
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