BDSA Consumer Research Identifies 10 Segments of Diverse Cannabis Consumers and Non-Consumers

Aug 12, 2020 12:40:59 PM / by BDSA posted in Cannabis Consumption, Brands, Cannabis Sales, Knowledge Center, 420, Consumer Insights, Cannabis Consumer Research, Cannabis Consumer, Cannabinoids, Business, Acceptors

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Cannabis consumers are a diverse group, as clearly demonstrated by BDSA’s consumer research. At the highest level, BDSA divides respondents into:

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What is Driving the Surge in Per Capita Cannabis Spending?

Aug 4, 2020 4:05:32 PM / by BDSA posted in Cannabis, Edibles, CBD, Canadian Cannabis Market, Cannabis Data, Market Trends, BDSA-Insights, Cannabis Sales, Marijuana, Knowledge Center, 420, Colorado, Cannabis Consumer Research, Cannabis Consumer, Gummies, Cannabinoids, Data Based Decision Making, Demographic and Psychographic Cannabis Research, Business

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When Colorado first launched adult-use (recreational) sales in 2014, the existing medical market opened up to a wave of new consumers, including those from the sizable illicit market as well as new consumers who previously had little or no experience with cannabis.

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Understanding the CBD Consumer

Jul 30, 2020 8:20:08 AM / by BDSA posted in Cannabis, CBD, Canadian Cannabis Market, Cannabis Consumption, Cannabis Data, Market Trends, Brands, BDSA-Insights, Knowledge Center, 420, Cannabis Consumer Research, Cannabis Consumer, Cannabinoids, Data Based Decision Making, Demographic and Psychographic Cannabis Research, Business, CBC, CBG, THCV, CBN

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The popularity of CBD products has exploded in the U.S. in recent years, with sales in the U.S. cannabis dispensary channel alone rising from $8.4 million in May 2016 to $56.9 million in May 2020. And hemp-derived CBD products, containing less than 0.3% THC, are increasingly available via general retail channels, though CBD ingestibles are still officially off limits for sale in general retail channels in the U.S. and most other jurisdictions.

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Beyond THC: The Cannabinoid Renaissance

Jul 23, 2020 11:48:46 AM / by BDSA posted in Cannabis, CBD, Canadian Cannabis Market, Cannabis Consumption, Cannabis Data, Market Trends, Brands, BDSA-Insights, Knowledge Center, 420, Cannabis Consumer Research, Cannabis Consumer, Cannabinoids, Data Based Decision Making, Demographic and Psychographic Cannabis Research, Business, CBC, CBG, THCV, CBN

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The legal cannabis market has exploded in recent years, with sales in the U.S. reaching an estimated $12.4 billion in 2019, forecast to rise to $31 billion by 2024. The market for cannabidiol (CBD) has also grown rapidly, with U.S. sales totaling $2.6 billion in 2019, on track to reach $18 billion by 2024. While THC and CBD are the most widely known and marketed compounds found in Cannabis sativa, a few of the other 113 currently identified cannabinoids show potential for therapeutic and recreational applications and have attracted the attention of both researchers and those in the industry.

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Top 5 Insights: Independence Day

Jul 2, 2020 2:13:03 PM / by BDSA posted in Cannabis, Data Deeper, Cannabis Market, Cannabis Consumption, Cannabis Data, BDSA-Insights, Cannabis Sales, 420, Cannabis Consumer Research, Cannabinoids, Business

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  1. Independence Day and cannabis go hand-in-hand: “daytime fun” and well as “celebrating special events” are top occasions for cannabis consumption.
  2. Cannabis sales spiked in the days surrounding the July 4th holiday in 2019, increasing 31% between July 1-3, and 21% between July 4-6.
  3. Although inhalable products – flower and concentrates – comprised the majority of sales in the days surrounding July 4th 2019, ingestible products experienced a boost in sales before and after the holiday, increasing 27% during July 1-6 - with candy experiencing the sharpest increase of 50% during the first week in July
  4. Independence Day offers day-to-night festivities as well as opportunities for consumption. Inhalables are the top product choice for daytime and evening consumption, perfect for transitioning from backyard BBQs to late night fireworks!
  5. July 4th celebrations involve pairings of friends, food and festivities: 30% of consumers typically pair alcohol and cannabis in group settings.

Interested in gaining more valuable insights from BDSA? Contact us today!

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BDSA Launches Illinois Retail Sales Tracking

May 1, 2020 7:38:42 AM / by BDSA posted in Illinois, Cannabis, Illinois Cannabis Market, News, Cannabis Consumption, Market Trends, Brands, BDSA-Insights, Knowledge Center, 420, Cannabis Consumer Research, Demographics, Cannabis Consumer, Cannabinoids, Business

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BOULDER, Colo. — May 5, 2020 —BDSA (formerly BDS Analytics), the leader in comprehensive, accurate and actionable cannabis market intelligence and consumer research, announced today that Illinois retail cannabis sales exceeded $188 million in the first quarter of 2020, reflecting adult-use sales of $109.96 million and medical sales of $78.2 million. This year’s sales are projected to exceed $693 million, an increase of 176%, based on top-line sales projections modeled from point-of-sale transaction records.

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A Cannabis Holiday In Question: How Will The COVID-19 Crisis Impact Cannabis Business On 4/20?

Apr 17, 2020 5:13:31 PM / by BDSA posted in Cannabis, BDSA, CBD, Data Deeper, Canadian Cannabis Market, Cannabis Consumption, Cannabis Data, Brands, BDSA-Insights, Cannabis Sales, 420, Cannabis Consumer Research, Cannabis Consumer, Cannabis Events, Cannabinoids, Business

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The COVID-19 public health crisis reset societies around the globe in just a few short months. With more than 150,000 deaths as of this writing, per the Johns Hopkins coronavirus resource center, no aspect of our lives remains untouched. The Easter and Passover holidays were forced online and over 22 million Americans have lost their jobs in the last few weeks. Global economies are in shambles and economists are virtually guaranteeing a recession (i.e., two consecutive quarters of negative GDP growth).

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4/20 is Coming

Apr 20, 2019 11:14:19 AM / by BDSA posted in News, Market Trends, Holidays, Knowledge Center, 420, In the Media, Dispensaries, Research, Demographic and Psychographic Cannabis Research

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The holiday always stokes robust sales. But this year’s 4/20? It’s gonna be big.

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Labor Day Weekend is a Cannabis Bonanza

Aug 22, 2017 12:07:54 PM / by BDSA posted in Data, Cannabis Data, Cannabis Sales, Knowledge Center, 420

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Sales of cannabis fluctuate throughout the year across Colorado, Washington and Oregon, with individual days, like Fridays, serving as most weeks' sales summits, and holidays like July 4 and of course 4/20 boosting cannabis sales significantly.

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A 4/20 Boom? Not in the Beaver State

Jun 12, 2017 1:13:42 PM / by BDSA posted in Cannabis, Oregon, News, Market Trends, Marijuana, 420, Business

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By Doug Brown | June 12, 2017 | For Cannabis Business Executive

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