Like many exhibitors and presenters at MJBizCon, we came away from the event invigorated by the hundreds of conversations we had with current & prospective clients. The exhibition floor was bustling, and the questions posed to us throughout the 3-day event certainly reaffirms what we already know: the industry is GROWING – but the where, who & how is still very much TBD.
When Colorado kicked-off legal adult-use cannabis sales in the United States in 2014, unbranded flower fully dominated the marketplace, capturing more than 60 percent of all sales. Concentrates, edibles and topicals were far behind.
Join us on June 27, 2018 for the June edition of the BDSA Cannabis Industry Webinar Series.
Summer 2018 will bring more than warmer temperatures — the season will also turn up the heat on the cannabis market. As Colorado and Washington enter their fifth summer of legal recreational cannabis sales, and California prepares for its first, it is time to examine What’s Hot in Pot(TM).
The Cannabis Industry Webinar Series
Today on 'In the Weeds' visit the frontier of cannabis promotion. Modern rock act, "Portugal. The Man" has teamed up with international ad agency Wieden + Kennedy and Oregon-based cannabis grower HiFi Farms to release "Feel It Still," a custom, packaged pre-roll blend designed to pair with the band's new single. The cannabis blend will be available at all Serra and Electric Lettuce locations across Oregon. Listen and learn how HiFi developed the strain, how they launched it and if it is actually generating a return!
Want to see the video first?
About Lee Henderson
Lee Henderson is Co-Founder and currently the Community Relations Director of HiFi Farms located just outside Portland, Oregon. HiFi was recently named the "coolest cannabis farm in Oregon," by Esquire Magazine. Prior to founding HiFi, Lee spend time in the music industry, founding Slow Records in 2011. His ability to bring people together and his talent for event production make him a stand-out in the cannabis industry.
Today on "In the Weeds:"
Who came up with this idea? How did you cultivate buy-in?
You are sitting at the intersection of creativity and cannabis, how is HiFi leading the way in this space?
Do you find performers are interested in sharing their experience with cannabis and how it contributes to their art?
So, how did you develop the strain and how does it make you feel?
How does the strain reflect the mood of the song?
Is this something you intend on doing with more artists going forward?
How is the pre-roll selling? Would you say this is a worth-while endeavor from a business standpoint?
About Terri Nopp, Founder of Happy Parties
With 25 years of communications experience ranging from start-up positioning, to enterprise global messaging, Her latest endeavor, HAPPY Parties, is growing rapidly and is now licensed in three states. HAPPY Parties, follows the traditional home based party model, allowing new cannabis consumers to learn about and consume cannabis in the comfort of their own home.
Today on "In the Weeds:"
For those that are new to the home-based party model how does it work?
How do you think you meet new consumer's unique needs?
It turns out that 50% of women cannabis consumers use it to treat specific ailments like PMS and pain. Women are using to relax, sleep better,and manage stress and anxiety. Do you see this same trend at your parties?
Trust, it seems, matters more to women than anything else when making a cannabis purchase. Why do you think that is?
Women view budtenders like hairdressers. Why?
Women care less about strain names and genetics and more about effectiveness? Why?
Nearly half of cannabis consumers get high on their lonesome, according to a new study shared exclusively with The Daily Beast.
Written for the Daily Beast:
By Ricardo Baca | April 20, 2017