BDSA Consumer Research Identifies 10 Segments of Diverse Cannabis Consumers and Non-Consumers

Aug 12, 2020 12:40:59 PM / by BDSA posted in Cannabis Consumption, Brands, Cannabis Sales, Knowledge Center, 420, Consumer Insights, Cannabis Consumer Research, Cannabis Consumer, Cannabinoids, Business, Acceptors

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Cannabis consumers are a diverse group, as clearly demonstrated by BDSA’s consumer research. At the highest level, BDSA divides respondents into:

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Understanding the CBD Consumer

Jul 30, 2020 8:20:08 AM / by BDSA posted in Cannabis, CBD, Canadian Cannabis Market, Cannabis Consumption, Cannabis Data, Market Trends, Brands, BDSA-Insights, Knowledge Center, 420, Cannabis Consumer Research, Cannabis Consumer, Cannabinoids, Data Based Decision Making, Demographic and Psychographic Cannabis Research, Business, CBC, CBG, THCV, CBN

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The popularity of CBD products has exploded in the U.S. in recent years, with sales in the U.S. cannabis dispensary channel alone rising from $8.4 million in May 2016 to $56.9 million in May 2020. And hemp-derived CBD products, containing less than 0.3% THC, are increasingly available via general retail channels, though CBD ingestibles are still officially off limits for sale in general retail channels in the U.S. and most other jurisdictions.

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Beyond THC: The Cannabinoid Renaissance

Jul 23, 2020 11:48:46 AM / by BDSA posted in Cannabis, CBD, Canadian Cannabis Market, Cannabis Consumption, Cannabis Data, Market Trends, Brands, BDSA-Insights, Knowledge Center, 420, Cannabis Consumer Research, Cannabis Consumer, Cannabinoids, Data Based Decision Making, Demographic and Psychographic Cannabis Research, Business, CBC, CBG, THCV, CBN

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The legal cannabis market has exploded in recent years, with sales in the U.S. reaching an estimated $12.4 billion in 2019, forecast to rise to $31 billion by 2024. The market for cannabidiol (CBD) has also grown rapidly, with U.S. sales totaling $2.6 billion in 2019, on track to reach $18 billion by 2024. While THC and CBD are the most widely known and marketed compounds found in Cannabis sativa, a few of the other 113 currently identified cannabinoids show potential for therapeutic and recreational applications and have attracted the attention of both researchers and those in the industry.

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BDSA Launches Illinois Retail Sales Tracking

May 1, 2020 7:38:42 AM / by BDSA posted in Illinois, Cannabis, Illinois Cannabis Market, News, Cannabis Consumption, Market Trends, Brands, BDSA-Insights, Knowledge Center, 420, Cannabis Consumer Research, Demographics, Cannabis Consumer, Cannabinoids, Business

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BOULDER, Colo. — May 5, 2020 —BDSA (formerly BDS Analytics), the leader in comprehensive, accurate and actionable cannabis market intelligence and consumer research, announced today that Illinois retail cannabis sales exceeded $188 million in the first quarter of 2020, reflecting adult-use sales of $109.96 million and medical sales of $78.2 million. This year’s sales are projected to exceed $693 million, an increase of 176%, based on top-line sales projections modeled from point-of-sale transaction records.

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A Cannabis Holiday In Question: How Will The COVID-19 Crisis Impact Cannabis Business On 4/20?

Apr 17, 2020 5:13:31 PM / by BDSA posted in Cannabis, BDSA, CBD, Data Deeper, Canadian Cannabis Market, Cannabis Consumption, Cannabis Data, Brands, BDSA-Insights, Cannabis Sales, 420, Cannabis Consumer Research, Cannabis Consumer, Cannabis Events, Cannabinoids, Business

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The COVID-19 public health crisis reset societies around the globe in just a few short months. With more than 150,000 deaths as of this writing, per the Johns Hopkins coronavirus resource center, no aspect of our lives remains untouched. The Easter and Passover holidays were forced online and over 22 million Americans have lost their jobs in the last few weeks. Global economies are in shambles and economists are virtually guaranteeing a recession (i.e., two consecutive quarters of negative GDP growth).

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'In the Weeds' Episode 13: The Frontier of Cannabis Promotion Featuring Lee Henderson, Co-Founder of HiFi Farms

May 9, 2017 9:40:44 AM / by BDSA posted in Cannabis, Oregon, Retail, Doug Brown, BDSA Staff Highlights, Claire Kaufmann, Brands, Marijuana, 420, Market, Marketing, In the Weeds Podcast, Business

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Today on 'In the Weeds' visit the frontier of cannabis promotion. Modern rock act, "Portugal. The Man" has teamed up with international ad agency Wieden + Kennedy and Oregon-based cannabis grower HiFi Farms to release "Feel It Still," a custom, packaged pre-roll blend designed to pair with the band's new single. The cannabis blend will be available at all Serra and Electric Lettuce locations across Oregon. Listen and learn how HiFi developed the strain, how they launched it and if it is actually generating a return!

Listen to the latest podcast here.

 
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About Lee Henderson

Lee Henderson is Co-Founder and currently the Community Relations Director of HiFi Farms located just outside Portland, Oregon. HiFi was recently named the "coolest cannabis farm in Oregon," by Esquire Magazine. Prior to founding HiFi, Lee spend time in the music industry, founding Slow Records in 2011. His ability to bring people together and his talent for event production make him a stand-out in the cannabis industry. 

Listen to the latest podcast here.

Today on "In the Weeds:"

Who came up with this idea? How did you cultivate buy-in?
You are sitting at the intersection of creativity and cannabis, how is HiFi leading the way in this space? 
Do you find performers are interested in sharing their experience with cannabis and how it contributes to their art?
So, how did you develop the strain and how does it make you feel?
How does the strain reflect the mood of the song?
Is this something you intend on doing with more artists going forward?
How is the pre-roll selling? Would you say this is a worth-while endeavor from a business standpoint?

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'In the Weeds' Episode 12: Featuring Jeremy Bamford, Founder of PotGuide

May 2, 2017 11:19:05 AM / by BDSA posted in Cannabis, Retail, Doug Brown, Claire Kaufmann, Brands, Marijuana, 420, In the Weeds Podcast, Business

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Today on 'In the Weeds' we get to know Jeremy Bamford, founder of PotGuide, the internet's most popular site for cannabis tourism. Learn how he has grown his company even with limited cannabis online advertising options, and what he sees for pot tourism in the future.

Listen to the latest podcast here.

About Jeremy Bamford, Founder of PotGuide

Jeremy Bamford is a seasoned internet marketer. He founded PotGuide in 2013, recognizing a lack of practical information for the marijuana enthusiast as well as outlets for businesses to promote their goods and services. PotGuide has more than 600,000 visits a month and is growing rapidly.

 

Listen to the latest podcast here.

Today on "In the Weeds:"

How is your site different from the tons of other MJ sites?
Tell us about your most successful content?
Where are most of your readers from, what does that say about the future of the industry?
How did you grow your site with all of the limitations on cannabis online advertising?
Where do you see PotGuide in the coming years?

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'In the Weeds' Episode 11: Women Cannabis Consumers are Different. How? Featuring Terri Nopp, Founder of Happy Parties

Apr 25, 2017 10:05:14 AM / by BDSA posted in Cannabis, Retail, Doug Brown, BDSA Staff Highlights, Claire Kaufmann, Brands, Marijuana, 420, In the Weeds Podcast, Business

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On this week's podcast we yak with Terri Nopp, founder of Happy Parties, about the unique needs and preferences of the woman cannabis consumer.

Listen to the latest podcast here.

About Terri Nopp, Founder of Happy Parties

With 25 years of communications experience ranging from start-up positioning, to enterprise global messaging, Her latest endeavor, HAPPY Parties, is growing rapidly and is now licensed in three states. HAPPY Parties, follows the traditional home based party model, allowing new cannabis consumers to learn about and consume cannabis in the comfort of their own home. 

Listen to the latest podcast here.

Today on "In the Weeds:"

For those that are new to the home-based party model how does it work?
How do you think you meet new consumer's unique needs?
It turns out that 50% of women cannabis consumers use it to treat specific ailments like PMS and pain. Women are using to relax, sleep better,and manage stress and anxiety. Do you see this same trend at your parties?
Trust, it seems, matters more to women than anything else when making a cannabis purchase. Why do you think that is?
Women view budtenders like hairdressers. Why?
Women care less about strain names and genetics and more about effectiveness? Why?

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'In the Weeds' Episode 10: BDS Analytics' Own Claire Kaufmann Dishes About The Le'Or Cannabis Passover Seder

Apr 11, 2017 10:31:23 AM / by BDSA posted in Cannabis, Retail, Doug Brown, BDSA Staff Highlights, Claire Kaufmann, Brands, Marijuana, 420, In the Weeds Podcast, Business

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This week's podcast promises to be our most informative yet.  As we all know in the cannabis industry, our Christmas comes in April. Listen this week as we give real, tangible advice about how to make the most of your sales on 420. 

Listen to the latest podcast here.

About Greg Shoenfeld, Director of Operations for BDS Analytics

On today's show we chat with none other than cannabis retail guru Greg Shoenfeld. Greg knows more about what works in cannabis retail than almost anyone else in the industry.  He has over 100 retail clients across Colorado. He has decades of experience driving sales at the retail level and then served as the Director of Retail Relations for Leisure Trends, the leading consumer data company in the hiking and biking industry. He knows what brands and retail outlets can drive purchase and gain loyalty.

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'In the Weeds' Episode 9: 420 Special - How to Best Optimize Sales for 420 - For Retailers and For Brands

Apr 3, 2017 5:35:36 PM / by BDSA posted in Cannabis, Retail, Doug Brown, BDSA Staff Highlights, Claire Kaufmann, Brands, Marijuana, 420, In the Weeds Podcast, Business

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This week's podcast promises to be our most informative yet.  As we all know in the cannabis industry, our Christmas comes in April. Listen this week as we give real, tangible advice about how to make the most of your sales on 420. 

Listen to the latest podcast here.

About Greg Shoenfeld, Director of Operations for BDS Analytics

On today's show we chat with none other than cannabis retail guru Greg Shoenfeld. Greg knows more about what works in cannabis retail than almost anyone else in the industry.  He has over 100 retail clients across Colorado. He has decades of experience driving sales at the retail level and then served as the Director of Retail Relations for Leisure Trends, the leading consumer data company in the hiking and biking industry. He knows what brands and retail outlets can drive purchase and gain loyalty.

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