Gummies on the Rise: The Rapid Growth of the Most Popular Ingestible Cannabis Product

Sep 23, 2020 11:44:58 PM / by BDSA posted in Data Deeper, Cannabis Market, Cannabis Data, BDSA-Insights, Market Insights, Market, Cannabis Sales Forecast, 2020, cannabis insights

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Infused gummies make up 84% of candy ingestible sales in 2020

While sales of ingestible cannabis have grown steadily in legal markets, candies have seen particularly strong sales, with infused gummies making up 84% of candy ingestible sales so far in 2020 across Arizona, California, Colorado, Nevada and Oregon. Overall gummy sales in these 5 states have seen strong growth in recent years, from $20 million in July 2017 to almost $64 million in July 2020, a growth rate that far exceeds that of other candy ingestibles. The familiar form factor and multitude of flavors that gummy products present make them especially appealing to consumers, who report that the product type is their favorite type of ingestible cannabis.

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Legalization Prominent in 2020 Election

Sep 15, 2020 6:36:51 PM / by BDSA posted in Data Deeper, Cannabis Market, Cannabis Data, BDSA-Insights, Market Insights, Market, Cannabis Sales Forecast, 2020, 2020 Election, cannabis insights

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Six Cannabis Legalization Measures Make the November Ballot

 

Pre-COVID-19, it appeared as though citizens in as many as 12 states would have the opportunity to vote on medical or adult-use cannabis on Nov. 3, 2020. Had that come to pass, the 2020 election could have eclipsed the monumental events of Nov. 8, 2016, when eight states passed cannabis initiatives. But COVID-19 put a damper on the legalization push in the U.S., as many ballot measures lost steam due to the inability to gather signatures in person. Campaigns for legalization persisted though shelter-in-place orders stopped many signature drives, and with an October 2019 Gallup poll showing 66% support for full legalization, those campaigns that make it to the ballot seem likely to pass.

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What is Driving the Surge in Per Capita Cannabis Spending?

Aug 4, 2020 4:05:32 PM / by BDSA posted in Cannabis, Edibles, CBD, Canadian Cannabis Market, Cannabis Data, Market Trends, BDSA-Insights, Cannabis Sales, Marijuana, Knowledge Center, 420, Colorado, Cannabis Consumer Research, Cannabis Consumer, Gummies, Cannabinoids, Data Based Decision Making, Demographic and Psychographic Cannabis Research, Business

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When Colorado first launched adult-use (recreational) sales in 2014, the existing medical market opened up to a wave of new consumers, including those from the sizable illicit market as well as new consumers who previously had little or no experience with cannabis.

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Understanding the CBD Consumer

Jul 30, 2020 8:20:08 AM / by BDSA posted in Cannabis, CBD, Canadian Cannabis Market, Cannabis Consumption, Cannabis Data, Market Trends, Brands, BDSA-Insights, Knowledge Center, 420, Cannabis Consumer Research, Cannabis Consumer, Cannabinoids, Data Based Decision Making, Demographic and Psychographic Cannabis Research, Business, CBC, CBG, THCV, CBN

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The popularity of CBD products has exploded in the U.S. in recent years, with sales in the U.S. cannabis dispensary channel alone rising from $8.4 million in May 2016 to $56.9 million in May 2020. And hemp-derived CBD products, containing less than 0.3% THC, are increasingly available via general retail channels, though CBD ingestibles are still officially off limits for sale in general retail channels in the U.S. and most other jurisdictions.

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Beyond THC: The Cannabinoid Renaissance

Jul 23, 2020 11:48:46 AM / by BDSA posted in Cannabis, CBD, Canadian Cannabis Market, Cannabis Consumption, Cannabis Data, Market Trends, Brands, BDSA-Insights, Knowledge Center, 420, Cannabis Consumer Research, Cannabis Consumer, Cannabinoids, Data Based Decision Making, Demographic and Psychographic Cannabis Research, Business, CBC, CBG, THCV, CBN

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The legal cannabis market has exploded in recent years, with sales in the U.S. reaching an estimated $12.4 billion in 2019, forecast to rise to $31 billion by 2024. The market for cannabidiol (CBD) has also grown rapidly, with U.S. sales totaling $2.6 billion in 2019, on track to reach $18 billion by 2024. While THC and CBD are the most widely known and marketed compounds found in Cannabis sativa, a few of the other 113 currently identified cannabinoids show potential for therapeutic and recreational applications and have attracted the attention of both researchers and those in the industry.

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Top 5 Insights: Independence Day

Jul 2, 2020 2:13:03 PM / by BDSA posted in Cannabis, Data Deeper, Cannabis Market, Cannabis Consumption, Cannabis Data, BDSA-Insights, Cannabis Sales, 420, Cannabis Consumer Research, Cannabinoids, Business

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  1. Independence Day and cannabis go hand-in-hand: “daytime fun” and well as “celebrating special events” are top occasions for cannabis consumption.
  2. Cannabis sales spiked in the days surrounding the July 4th holiday in 2019, increasing 31% between July 1-3, and 21% between July 4-6.
  3. Although inhalable products – flower and concentrates – comprised the majority of sales in the days surrounding July 4th 2019, ingestible products experienced a boost in sales before and after the holiday, increasing 27% during July 1-6 - with candy experiencing the sharpest increase of 50% during the first week in July
  4. Independence Day offers day-to-night festivities as well as opportunities for consumption. Inhalables are the top product choice for daytime and evening consumption, perfect for transitioning from backyard BBQs to late night fireworks!
  5. July 4th celebrations involve pairings of friends, food and festivities: 30% of consumers typically pair alcohol and cannabis in group settings.

Interested in gaining more valuable insights from BDSA? Contact us today!

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A Cannabis Holiday In Question: How Will The COVID-19 Crisis Impact Cannabis Business On 4/20?

Apr 17, 2020 5:13:31 PM / by BDSA posted in Cannabis, BDSA, CBD, Data Deeper, Canadian Cannabis Market, Cannabis Consumption, Cannabis Data, Brands, BDSA-Insights, Cannabis Sales, 420, Cannabis Consumer Research, Cannabis Consumer, Cannabis Events, Cannabinoids, Business

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The COVID-19 public health crisis reset societies around the globe in just a few short months. With more than 150,000 deaths as of this writing, per the Johns Hopkins coronavirus resource center, no aspect of our lives remains untouched. The Easter and Passover holidays were forced online and over 22 million Americans have lost their jobs in the last few weeks. Global economies are in shambles and economists are virtually guaranteeing a recession (i.e., two consecutive quarters of negative GDP growth).

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COVID-19 Impact on U.S. Cannabis Markets

Apr 1, 2020 1:00:32 PM / by BDSA posted in Market Forecasts, Data, Cannabis Market, Canadian Cannabis Market, Cannabis Data, Market Trends, BDSA-Insights, Cannabis Retail, Marijuana, U.S. Cannabis, Knowledge Center, Market, Consumer Insights, Cannabis Consumer Research, Cannabis Consumer, Cannabis Sales Forecast, COVID-19, Business

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State Status

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Top Questions Coming Out of 2019 MJBizCon

Dec 20, 2019 12:16:53 PM / by BDSA posted in Industry Intelligence, Cannabis, BDSA Staff Highlights, Cannabis Data, BDSA-Insights, Events, Cannabis Consumer Research, Cannabis Consumer

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Like many exhibitors and presenters at MJBizCon, we came away from the event invigorated by the hundreds of conversations we had with current & prospective clients. The exhibition floor was bustling, and the questions posed to us throughout the 3-day event certainly reaffirms what we already know: the industry is GROWING – but the where, who & how is still very much TBD.

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Due-Diligence Is Key for Betting on Cannabis in Nevada

Nov 26, 2019 4:38:58 PM / by BDSA posted in Cannabis, Edibles, Cannabis Data, Market Trends, Concentrates, Cannabis Retail, Marijuana, Knowledge Center, Nevada, Consumer Insights, Demographics, Legal Cannabis, Data Based Decision Making

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The Nevada cannabis market is unique among states with legal recreational cannabis regimes. The role of tourism plays a big role in shaping retail trends. The concentration of sales in urban centers stands apart. And the state’s regulatory framework offers benefits and challenges for cannabis companies and investors.

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