From Cannabis Business Executive: "It’s tea time for the cannabis market"

May 10, 2017 2:42:46 PM / by BDSA posted in Cannabis, Oregon, Edibles, Knowledge Center, In the Media, Colorado, Data Based Decision Making, Business

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Cannabis with your cup of tea?

Increasingly, consumers are saying, “Yes, please.”

Cannabis-infused tea drinks are hot in the marketplace, and the thirst for pot tea is a fairly new phenomenon. According to data from BDS Analytics, a leading source of consumer data in the cannabis industry, it’s a 2017 thing.

The tea category captured a small sliver of the beverage market in 2016.

In 2016 between Colorado, Washington and Oregon, tea represented a small — 2 percent ($351,000 in sales) — share of the $20.09 million beverage market. Tea data for 2015 is roughly the same; the category grew by just 2.5 percent between 2015 and 2016.

But so far in 2017 (with data through March in Oregon, February in Colorado and January in Washington) we find tea capturing 8 percent of the $3.10 million beverage market, with $250,000 in sales. For all of last year, dispensaries sold just $351,000 worth of tea products — at this rate, sales of tea in 2017 will quickly surpass last year’s mark.

During just January and February alone in Colorado, tea sales rose sharply.

Let’s consider the states. In Colorado last year, tea sales represented 2 percent of the market, on $198,000 in sales. So far this year? January and February alone have seen $197,000 in tea sales, just $1,000 behind sales from all of last year. And tea’s market share in Colorado has risen from 2 percent in 2016 to 9 percent so far in 2017.

Tea sales in Oregon have rocketed up dramatically during the first three months of 2017, with sales during the time period tripling sales for all of 2016.

In Oregon last year, dispensaries sold $13,000 worth of tea, and the category claimed just 1 percent of Oregon’s $1.47 million beverage market. But sales in Oregon through March of this year, at $42,000, have already more than tripled all of last year’s sales. And now tea holds 20 percent of the state’s beverage market. One caveat: Adult-use dispensaries in Oregon last year could only sell flower until June. So for the first half of the year, data for things like concentrates and edibles, including tea, represent only sales at medical shops. Either way, Oregonians passion for tea has clearly taken off in 2017, rising from just 2 percent of the beverage market in January, to 24 percent in February ($16,000 in sales) and up to 27 percent ($24,000 in sales) in March.

The tea trend has not caught on in Washington, where market share in January of this year of 2 percent (on sales of $140,000) is the same as tea’s market share for all of 2016. In the past four months, sales of coffee products have overtaken tea demonstrating Washington’s known affinity for coffee.

Compared to market behemoths like flower, candy and pre-filled vaporizer cartridges, tea remains a teacup amidst barrels. At the rate it is growing, however, the dainty cup might soon morph into something more like a thermos. One thing is for sure: the trend is warming the hearts of cannabis tea entrepreneurs in Colorado and Oregon.

Read the original article here.

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From AdvertisingAge: "It's Like IRI or NPD for Weed: Marijuana Gets Classic CPG-Like Market Research"

May 10, 2017 2:27:00 PM / by BDSA posted in Knowledge Center, In the Media, Data Based Decision Making, Demographic and Psychographic Cannabis Research

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By . Published on

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4/20: Which Weekend (Before or After) is the Biggie?

Apr 12, 2017 1:28:19 PM / by BDSA posted in Cannabis, Edibles, Cannabis Infographics, Concentrates, Knowledge Center, 420, Colorado, Data Based Decision Making

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Sales on 4/20 represented the biggest sales day of the year in Colorado last year.
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Consumers In CO and OR Go Their Own Way With Edibles

Apr 6, 2017 12:07:20 PM / by BDSA posted in Cannabis, Oregon, Edibles, Cannabis Infographics, Candy, Chocolate, Colorado, Gummies, Data Based Decision Making

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Among Colorado, Washington and Oregon, edibles ranked #3 in terms of market share of dollars sold during 2016, capturing 12 percent ($269.8 million) of the $2.33 billion cannabis market. Flower leads with 58 percent of the market, followed by concentrates at 20 percent.

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420 Special Webinar - Optimize Sales for your Dispensary or Brand - April 13th, 2017 - 12-1 PST

Apr 3, 2017 6:17:30 PM / by BDSA posted in Cannabis, Webinars, Edibles, Market Trends, Concentrates, Marijuana, Knowledge Center, Market, Dispensaries, Data Based Decision Making, Research, Business

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BDS Analytics Free Webinar

When Christmas Comes in April...
How to Optimize 420 Sales for Your Dispensary or Brand
Thursday, April 13th, 1-2pm MT, 12-1pm PST

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Cannabis Balms are the Bomb

Mar 22, 2017 8:17:14 PM / by BDSA posted in Cannabis, Oregon, Cannabis Infographics, Balms, News, Market Trends, Knowledge Center, Creams, Data Based Decision Making

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Gorilla Glue #4 Rising in Strain Jungle

Mar 10, 2017 11:22:49 AM / by BDSA posted in Cannabis, Cannabis Infographics, Data, News, Cannabis Data, Market Trends, BDSA-Insights, Strain Trends, Blue Dream, Data Based Decision Making

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Doug Brown, Founder of Contact High Communications
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What's Hot and What's Not? Attend our Market Overview Webinar, March 16th 1-2pm MT

Feb 23, 2017 12:46:34 PM / by BDSA posted in Cannabis, Webinars, Edibles, Market Trends, Concentrates, Marijuana, Knowledge Center, Market, Dispensaries, Data Based Decision Making, Research, Business

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BDS Analytics Free Webinar

Cannabis Market Overview:
What’s Hot and What’s Not?
Thursday, March 16th, 1-2pm MT

Do you know what' s hot and what's not in the cannabis industry? Join BDS Analytics for 30 minute informational webinar covering the state of the legal cannabis market.  We will be presenting an overview of the Colorado, Oregon and Washington markets discussing sales growth, key product trends and industry insights. The webinar will also cover a live demonstration of BDS’s Green Edge platform, providing retailers and manufacturers with the tools to make data driven decisions quickly and effectively.  Don’t miss out on this amazing opportunity, reserve your free spot today!

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From Cannabis Business Times: "Indica, Sativa or Hybrid?" Where you live should drive what you grow.

Jan 19, 2017 3:30:53 PM / by BDSA posted in Cannabis, Oregon, News, Market Trends, Washington, Marijuana, Strain Trends, In the Media, Colorado, Data Based Decision Making, Research

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By Doug Brown | January 10, 2017 | The Cannabis Business Times

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From Forbes: "Marijuana Sales Totaled $6.7 Billion In 2016"

Jan 3, 2017 10:33:54 AM / by BDSA posted in Arcview, Financial Market Analysis, Concentrates, Marijuana, In the Media, Market, Data Based Decision Making, Research

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Original article from Forbes by Debra Borchardt | Jan. 3, 2017

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