Gummies on the Rise: The Rapid Growth of the Most Popular Ingestible Cannabis Product

Sep 23, 2020 11:44:58 PM / by BDSA posted in Data Deeper, Cannabis Market, Cannabis Data, BDSA-Insights, Market Insights, Market, Cannabis Sales Forecast, 2020, cannabis insights

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Infused gummies make up 84% of candy ingestible sales in 2020

While sales of ingestible cannabis have grown steadily in legal markets, candies have seen particularly strong sales, with infused gummies making up 84% of candy ingestible sales so far in 2020 across Arizona, California, Colorado, Nevada and Oregon. Overall gummy sales in these 5 states have seen strong growth in recent years, from $20 million in July 2017 to almost $64 million in July 2020, a growth rate that far exceeds that of other candy ingestibles. The familiar form factor and multitude of flavors that gummy products present make them especially appealing to consumers, who report that the product type is their favorite type of ingestible cannabis.

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Legalization Prominent in 2020 Election

Sep 15, 2020 6:36:51 PM / by BDSA posted in Data Deeper, Cannabis Market, Cannabis Data, BDSA-Insights, Market Insights, Market, Cannabis Sales Forecast, 2020, 2020 Election, cannabis insights

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Six Cannabis Legalization Measures Make the November Ballot

 

Pre-COVID-19, it appeared as though citizens in as many as 12 states would have the opportunity to vote on medical or adult-use cannabis on Nov. 3, 2020. Had that come to pass, the 2020 election could have eclipsed the monumental events of Nov. 8, 2016, when eight states passed cannabis initiatives. But COVID-19 put a damper on the legalization push in the U.S., as many ballot measures lost steam due to the inability to gather signatures in person. Campaigns for legalization persisted though shelter-in-place orders stopped many signature drives, and with an October 2019 Gallup poll showing 66% support for full legalization, those campaigns that make it to the ballot seem likely to pass.

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Top 5 Insights: Independence Day

Jul 2, 2020 2:13:03 PM / by BDSA posted in Cannabis, Data Deeper, Cannabis Market, Cannabis Consumption, Cannabis Data, BDSA-Insights, Cannabis Sales, 420, Cannabis Consumer Research, Cannabinoids, Business

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  1. Independence Day and cannabis go hand-in-hand: “daytime fun” and well as “celebrating special events” are top occasions for cannabis consumption.
  2. Cannabis sales spiked in the days surrounding the July 4th holiday in 2019, increasing 31% between July 1-3, and 21% between July 4-6.
  3. Although inhalable products – flower and concentrates – comprised the majority of sales in the days surrounding July 4th 2019, ingestible products experienced a boost in sales before and after the holiday, increasing 27% during July 1-6 - with candy experiencing the sharpest increase of 50% during the first week in July
  4. Independence Day offers day-to-night festivities as well as opportunities for consumption. Inhalables are the top product choice for daytime and evening consumption, perfect for transitioning from backyard BBQs to late night fireworks!
  5. July 4th celebrations involve pairings of friends, food and festivities: 30% of consumers typically pair alcohol and cannabis in group settings.

Interested in gaining more valuable insights from BDSA? Contact us today!

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A Cannabis Holiday In Question: How Will The COVID-19 Crisis Impact Cannabis Business On 4/20?

Apr 17, 2020 5:13:31 PM / by BDSA posted in Cannabis, BDSA, CBD, Data Deeper, Canadian Cannabis Market, Cannabis Consumption, Cannabis Data, Brands, BDSA-Insights, Cannabis Sales, 420, Cannabis Consumer Research, Cannabis Consumer, Cannabis Events, Cannabinoids, Business

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The COVID-19 public health crisis reset societies around the globe in just a few short months. With more than 150,000 deaths as of this writing, per the Johns Hopkins coronavirus resource center, no aspect of our lives remains untouched. The Easter and Passover holidays were forced online and over 22 million Americans have lost their jobs in the last few weeks. Global economies are in shambles and economists are virtually guaranteeing a recession (i.e., two consecutive quarters of negative GDP growth).

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