Pre-Rolls Rising and Falling

Jun 19, 2017 11:35:03 AM / by BDSA posted in Cannabis, Oregon, News, Market Trends, Washington, Marijuana, Market, Colorado

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Pre-rolled joints experienced huge growth during 2016, with sales of $158 million between Colorado, Washington and Oregon, representing growth of 149 percent compared to 2015. In Colorado, sales were up by 61 percent, in Washington by 278 percent and in Oregon by a jaw-dropping 282 percent.

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A 4/20 Boom? Not in the Beaver State

Jun 12, 2017 1:13:42 PM / by BDSA posted in Cannabis, Oregon, News, Market Trends, Marijuana, 420, Business

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By Doug Brown | June 12, 2017 | For Cannabis Business Executive

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The State of Strains

May 30, 2017 9:24:06 AM / by BDSA posted in Cannabis, Oregon, Cannabis Data, Washington, Strain Trends, Knowledge Center, Blue Dream, Colorado

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The dispensary marketplace is a lively bazaar, with established brands and entrepreneurs every day coming up with new products — everything from chewing gums to nasal sprays to CBD-packed concentrates and massage lotions.

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From Cannabis Business Executive: "It’s tea time for the cannabis market"

May 10, 2017 2:42:46 PM / by BDSA posted in Cannabis, Oregon, Edibles, Knowledge Center, In the Media, Colorado, Data Based Decision Making, Business

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Cannabis with your cup of tea?

Increasingly, consumers are saying, “Yes, please.”

Cannabis-infused tea drinks are hot in the marketplace, and the thirst for pot tea is a fairly new phenomenon. According to data from BDS Analytics, a leading source of consumer data in the cannabis industry, it’s a 2017 thing.

The tea category captured a small sliver of the beverage market in 2016.

In 2016 between Colorado, Washington and Oregon, tea represented a small — 2 percent ($351,000 in sales) — share of the $20.09 million beverage market. Tea data for 2015 is roughly the same; the category grew by just 2.5 percent between 2015 and 2016.

But so far in 2017 (with data through March in Oregon, February in Colorado and January in Washington) we find tea capturing 8 percent of the $3.10 million beverage market, with $250,000 in sales. For all of last year, dispensaries sold just $351,000 worth of tea products — at this rate, sales of tea in 2017 will quickly surpass last year’s mark.

During just January and February alone in Colorado, tea sales rose sharply.

Let’s consider the states. In Colorado last year, tea sales represented 2 percent of the market, on $198,000 in sales. So far this year? January and February alone have seen $197,000 in tea sales, just $1,000 behind sales from all of last year. And tea’s market share in Colorado has risen from 2 percent in 2016 to 9 percent so far in 2017.

Tea sales in Oregon have rocketed up dramatically during the first three months of 2017, with sales during the time period tripling sales for all of 2016.

In Oregon last year, dispensaries sold $13,000 worth of tea, and the category claimed just 1 percent of Oregon’s $1.47 million beverage market. But sales in Oregon through March of this year, at $42,000, have already more than tripled all of last year’s sales. And now tea holds 20 percent of the state’s beverage market. One caveat: Adult-use dispensaries in Oregon last year could only sell flower until June. So for the first half of the year, data for things like concentrates and edibles, including tea, represent only sales at medical shops. Either way, Oregonians passion for tea has clearly taken off in 2017, rising from just 2 percent of the beverage market in January, to 24 percent in February ($16,000 in sales) and up to 27 percent ($24,000 in sales) in March.

The tea trend has not caught on in Washington, where market share in January of this year of 2 percent (on sales of $140,000) is the same as tea’s market share for all of 2016. In the past four months, sales of coffee products have overtaken tea demonstrating Washington’s known affinity for coffee.

Compared to market behemoths like flower, candy and pre-filled vaporizer cartridges, tea remains a teacup amidst barrels. At the rate it is growing, however, the dainty cup might soon morph into something more like a thermos. One thing is for sure: the trend is warming the hearts of cannabis tea entrepreneurs in Colorado and Oregon.

Read the original article here.

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'In the Weeds' Episode 13: The Frontier of Cannabis Promotion Featuring Lee Henderson, Co-Founder of HiFi Farms

May 9, 2017 9:40:44 AM / by BDSA posted in Cannabis, Oregon, Retail, Doug Brown, BDSA Staff Highlights, Claire Kaufmann, Brands, Marijuana, 420, Market, Marketing, In the Weeds Podcast, Business

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Today on 'In the Weeds' visit the frontier of cannabis promotion. Modern rock act, "Portugal. The Man" has teamed up with international ad agency Wieden + Kennedy and Oregon-based cannabis grower HiFi Farms to release "Feel It Still," a custom, packaged pre-roll blend designed to pair with the band's new single. The cannabis blend will be available at all Serra and Electric Lettuce locations across Oregon. Listen and learn how HiFi developed the strain, how they launched it and if it is actually generating a return!

Listen to the latest podcast here.

 
Want to see the video first?

About Lee Henderson

Lee Henderson is Co-Founder and currently the Community Relations Director of HiFi Farms located just outside Portland, Oregon. HiFi was recently named the "coolest cannabis farm in Oregon," by Esquire Magazine. Prior to founding HiFi, Lee spend time in the music industry, founding Slow Records in 2011. His ability to bring people together and his talent for event production make him a stand-out in the cannabis industry. 

Listen to the latest podcast here.

Today on "In the Weeds:"

Who came up with this idea? How did you cultivate buy-in?
You are sitting at the intersection of creativity and cannabis, how is HiFi leading the way in this space? 
Do you find performers are interested in sharing their experience with cannabis and how it contributes to their art?
So, how did you develop the strain and how does it make you feel?
How does the strain reflect the mood of the song?
Is this something you intend on doing with more artists going forward?
How is the pre-roll selling? Would you say this is a worth-while endeavor from a business standpoint?

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Consumers In CO and OR Go Their Own Way With Edibles

Apr 6, 2017 12:07:20 PM / by BDSA posted in Cannabis, Oregon, Edibles, Cannabis Infographics, Candy, Chocolate, Colorado, Gummies, Data Based Decision Making

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Among Colorado, Washington and Oregon, edibles ranked #3 in terms of market share of dollars sold during 2016, capturing 12 percent ($269.8 million) of the $2.33 billion cannabis market. Flower leads with 58 percent of the market, followed by concentrates at 20 percent.

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Cannabis Balms are the Bomb

Mar 22, 2017 8:17:14 PM / by BDSA posted in Cannabis, Oregon, Cannabis Infographics, Balms, News, Market Trends, Knowledge Center, Creams, Data Based Decision Making

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2016 Oregon Cannabis Market Synopsis - Top Selling Categories, Biggest Opportunities Ahead, Consumer Preferences

Feb 20, 2017 6:30:18 PM / by BDSA posted in Cannabis, Oregon, Market Trends, Concentrates, Claire Kaufmann, Marijuana, Knowledge Center, 2016, Research, Business

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By Claire Kaufmann | February 20, 2017

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From MG Retailer: "Welcome to Vapelandia! A Report on the State of the Booming Vape Industry"

Jan 20, 2017 1:24:39 PM / by BDSA posted in Cannabis, Oregon, Cannabis Infographics, BDSA Staff Highlights, Market Trends, Concentrates, Marijuana, In the Media, Market, Colorado, Vape

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By Rob Hill | January 9, 2017 | MG Retailer

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From Cannabis Business Times: "Indica, Sativa or Hybrid?" Where you live should drive what you grow.

Jan 19, 2017 3:30:53 PM / by BDSA posted in Cannabis, Oregon, News, Market Trends, Washington, Marijuana, Strain Trends, In the Media, Colorado, Data Based Decision Making, Research

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By Doug Brown | January 10, 2017 | The Cannabis Business Times

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