Top 10 Ways People Are Consuming Cannabis in 2018

Sep 24, 2018 3:56:49 PM / by BDSA

How many products contain cannabis? Hundreds. Flower – of course – and pre-rolls. Vape pens and concentrates like shatter and Live Resin. Creams and massage oils. Chocolate chip cookies, coffee sodas, pills, strawberry taffy, powders for adding to hot tea or cold juice. Companies are rolling out a myriad of new products in pot-friendly states every week — it’s remarkable.

But some products are more popular than others.

Quick, which is the more popular way to consume cannabis: dropper bottles or chocolate bars?

Read on for the answer.

We mined our GreenEdge™ Retail Sales Tracking database, the most powerful, reliable and comprehensive platform for cannabis retail sales in the world, to determine the Top 10 most popular products in the key states of California, Colorado and Oregon. And since consumers speak with their wallets, we decided to examine dollar sales rather than units sold.

Without further ado, here are the Top 10 product categories among cannabis consumers from January through July, 2018:

1. Flower. This shouldn’t be a surprise to anyone. We all had joints, bowls and bongs long before we could easily buy weed-infused kombuchas. Good old flower was there first, and it remains on top. Sales: $1.1 billion.

2. Vape cartridges: This category only looks at vapes and vape-accessories that come with cannabis and are sold in dispensaries— not the pot-free vaporizers you can buy online. And they are extremely popular — rising all the way to No. 2 in our list. Sales: $476 million.

3. Pre-rolled joints: Forms of inhalation claim all of the top 3 ways people take their weed. Pre-rolls include plain flower, and those that are “infused” with concentrates. To keep things simple, we just looked at the broad joint category, including infused. Sales: $185.5 million.

4. Gummies: People who like eating their ganja are especially fond of the sweet and sour and chewy treats. Way to represent, gummies! Sales: $135 million.

5. Dropper: Bet you didn’t guess droppers would round-out the top 5, did you? Not long ago, they didn’t. But droppers’ popularity has been spiking for several years, and now they represent one of the most popular forms of cannabis consumption: fill the dropper with a dose, squirt it into your mouth, and savor the flavors, which often involve things like tropical fruits and berries (along with cannabis). Sales: $68 million.

6. Shatter: This stiff, glass-like form of concentrate, which often gets inhaled after it is heated on a dab rig, was a popular form of concentrate from the beginning — in fact, when Colorado first began legal adult-use sales in 2014 it was the second-most popular kind of concentrate in the state for the year, behind wax. Back then, vape was a minor category. But now, shatter is second only to vape in the concentrates race to supremacy. Sales: $64 million.

7. Wax: It’s a bit of a sibling rivalry, the jockeying for second place that takes place between shatter and wax, which is pliable compared to stiff shatter. The two routinely trade the No. 2 spot, among concentrates. Sales: $63 million.

8. Live Resin: If the relationship between shatter and wax is sibling rivalry, Live Resin is like the exotic exchange student who suddenly enters the picture and begins gaining increasingly more favor from mom, dad and the whole community of friends and family. Shatter and wax exchange worried glances and whisper between each other, “What on earth IS this freaking Live Resin, and why is the whole extended family so fond of her?” Sales: $61 million.

9. Disposable vapes: As we know, vape pens are extraordinarily popular with cannabis consumers, and most people buy cartridges (No. 2 on this list) which they fit into their pens when the previous cartridge’s oil is all gone. But some vape pens come pre-filled with cannabis oil, and are tossed when the oil runs out — no option for just plugging a new cartridge of oil into the pen. Sales: $56 million.

10. Chocolate bars: Rounding-out the Top 10 we have another edible. Chocolate bars were the No. 1 way of eating weed back when adult-use sales were first made legal; in Colorado, during 2014, chocolate bars grabbed 20 percent of the edibles market, compared to 17 percent for gummies. But trends have changed dramatically. Still, chocolate squeaked into the Top 10. Sweet! Sales: $39 million.

Click to learn more about our industry-leading GreenEdge Retail Sales Tracking Platform.

Click to see our projected top cannabis consumer and industry trends of 2018.

Tags: Edibles, Market Trends, Concentrates, Knowledge Center

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